We partnered with EKG for 2 lead generation campaigns and they were very helpful in helping us find customers for our RNA expression analysis platform. As a small company, it is a challenge for us to find laboratories actively working with specific technologies. From the first month of each campaign, they were able to deliver the agreed upon number of qualified sales opportunities and the results were consistent and right on target.

PBI initially hired EKG to promote and qualify leads from their expansive contact list for our flagship product. They did an impressive job mastering our novel technology with minimum training. EKG also worked hard to successfully integrate their skills with our internal sales team. Because EKG delivered on their commitment to connect PBI with key decision makers, and in fact exceeded our expectations during the trial program, we chose to expand their lead search parameters to include a second, and totally different, product line. We are equally impressed with the expanded search, and subsequently, we have retained EKG for an additional 12 months. It is without reservation that I can endorse EKG and its services.

Here at HTG Molecular we have a performance culture that demands commercial success. We prefer our sales team selling to qualified decision makers and not wasting their valuable time prospecting for leads. We chose EKG to provide us with quality prospects because of their extensive database of decision makers in industry and academia. EKG trained extensively on our products and their value propositions. They also became experts in using our marketing tools to generate strong interest with potential customers. Within a short period of time EKG connected us with our agreed upon number of qualified decision makers within pharma, biotech, and large academic research institutions. EKG’s lead generation program increases attendance at our on-site presentations, and the program supports our in-house sales effort. They have become an integral part of our sales efforts and have generated enough revenue that we have easily justified our investment.

When I try outsourced services for lead generation I go in with a healthy dose of skepticism. Can the individual understand our value proposition for a very scientific product well enough to properly represent us? Will the individual have a strong network of relevant clients? I’m pleased to say that Mary Kay has been delivering on her commitment and has become integral to our efforts.

EKG provided quality leads for our field sales reps. The leads opened doors for the reps and increased the number of appointments the reps were able to make with key contacts.